We create behavior-centric solutions that enhance people’s lives.
Operating Principles
- We build beneficial money management behavior into product and program design.
- We pragmatically apply behavioral economics, cognitive behavior therapy (CBT), and trauma informed practice research.
- We iterate based on our learnings.
- We leverage vertical integration to produce the lowest cost financial products possible.
- We demand pricing transparency.
- No lead generation fees to CFR, so no conflict of interest.
