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Partner Spotlight: NCJW|LA

CFR Partner Spotlight proudly highlights NCJW|LA (National Council of Jewish Women | Los Angeles) for their impactful collaboration in empowering women through financial wellness initiatives.

About NCJW|LA

NCJW|LA is committed to achieving economic justice and equity for women in Los Angeles by offering direct cash assistance, skill-building programs, and policy advocacy that safeguard financial stability. Their efforts create a community where women succeed socially, emotionally, and financially—believing that when women thrive, everyone benefits.

NCJWLA


About the Partnership with CFR

The collaboration between NCJW|LA and CFR focuses on NCJWLA’s Moms Wellness Network (MWN), a program that provides mothers with financial tools, individualized coaching, and real incentives to build beneficial money management habits. Central to this partnership is CFR’s MoneyGoals app, a financial action app that guides participants toward creating sustainable financial behaviors.

How MoneyGoals Works

MoneyGoals breaks down complex financial goals into bite-sized tasks, supporting participants in developing lasting habits. MoneyGoals participants create customized financial action plans by selecting tasks, such as opening a bank account, increasing savings, or disputing an issue on their credit report, and then set completion dates. Participants receive real-time support from their coach, to encourage users and get answers to their questions. Once a task is completed, participants submit their completed tasks to their coach who reviews them and either approves or responds with questions back to the participant to get to the desired outcome. To stay on track, participants also receive automated text reminders about upcoming and overdue tasks. 


Program Impact

Thanks to this partnership, NCJW|LA’s MWN participants not only improved their financial knowledge but also developed confidence in managing their personal finances.

Highlights from the 2023-2024 MWN Cohort:

  • Financial Incentives: Participants earned real cash for completing financial tasks through the MoneyGoals app, enhancing their motivation.
  • Banking Access: Free banking services through CFR’s Focus Card enabled mothers to manage money safely and conveniently.
  • Positive Feedback: 92% of participants recommend the MoneyGoals app for future program cohorts.

One participant shared,

For me, what impacted my life was being able to prioritize responsibilities. Also, to protect my financial well-being as a mother and to not fear money.

The incentives for completing tasks provided additional support, helping participants cover essentials, pay bills, and build savings—a lifeline for working mothers and students. These efforts offer a critical safety net, fostering greater financial independence.


Why Economic Justice Matters

NCJW|LA emphasizes that achieving meaningful economic justice requires collaborative action. Their partnership with CFR exemplifies how shared goals and effective tools can remove barriers, ensuring that marginalized women have access to financial services and the support they need to thrive.

CFR has been one of the easiest organizations to work with. Their staff is friendly, promptly responsive, and committed to teamwork—qualities reflected in the services they provide to both partners and participants. 

– Selene Lopez, Supportive Services Manager, NCJW|LA

Through MoneyGoals, CFR provides a powerful resource that meets the needs of individuals living on the financial brink, helping them build agency and confidence by taking one small financial step at a time. The app’s actionable approach allows women to form sustainable habits and create meaningful change in their lives.

Wellnessgroup


Looking Ahead

NCJW|LA and CFR are excited to expand their impact, working hand-in-hand to empower more women with the tools and knowledge they need to thrive. Together, they are building a future where financial well-being is within reach for all women.

To learn more about NCJW|LA’s initiatives, visit NCJW|LA.

Stay tuned for more inspiring stories from CFR’s Partner Spotlight series!

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About us

Community Financial Resources is a solution-provider. We see a world where everyone has the tools needed to have financial stability, protect their assets, and establish a foundation to build wealth. We promote economic justice and fairness by providing financial inclusion solutions based on the latest research, backed by our financial industry partners, and delivered by organizations representing the communities we serve.